Omnicom Launches Prometheus

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CHICAGO Omnicom Group’s OMD has quietly shifted three accounts—Dell, JCPenney and Cars.com—to a new Chicago-based media agency called Prometheus, according to sources.

The three clients spend a combined $700 million on measured media, per Nielsen Monitor-Plus.

The new agency is headed by Bob Habeck, who was promoted to managing director of Prometheus, from director of strategy at OMD in Chicago, sources said.

Habeck

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