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Rob Flaherty, a senior partner at Ketchum Communications, has been tapped as “team leader” of One Blue, the newly formed network within Omnicom that will handle IBM’s customer-targeted public relations efforts.
The New York-based network comprises a consortium of executives from Omnicom-owned PR shops, including Ketchum, Brodeur and Fleishman-Hillard.
“IBM has a need for strategic integration and alignment,” Flaherty said of One Blue’s formation. “[This review] challenged the PR industry to inno vate.”
The New York and San Francisco offices of Havas-owned Magnet Com mu ni cations will handle IBM’s technology and research PR efforts, and the New York, San Francisco and London offices of Text 100 will handle IBM products.
Last week, the Armonk, N.Y.-based
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