Omnicom Forms Javelin Direct for SBC

DALLAS The new agency created by Omnicom Group to handle SBC Communications’ direct marketing duties will be called Javelin Direct, an agency representative said.

The shop will officially open Jan. 1 with an estimated $100 million in SBC billings. Its headquarters will be located in the same Irving, Texas, building as other Omnicom siblings, including Targetbase, another direct marketing agency.

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