Omnicom Enforces Production Contracts

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NEW YORK In another sign of the times, Omnicom — whose creatively driven agencies have always been favorites within production-company circles — risks straining those relationships with strict new enforcement of sequential liability clauses in contracts.

That’s the view in the eyes of many production houses now that Omnicom is standardizing the language in its contracts to emphasize that production companies will be paid when agencies are paid by marketers. More onerous to those smaller outfits, Omnicom agencies will no longer assume liability for a project if the client doesn’t pay.

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