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NEW YORK DDB, BBDO and Leo Burnett won the most 2009 Effie Awards overall, while Omnicom led holding companies with 31 prizes.
The Effies, which celebrate effective advertising, disclosed the winners yesterday and will announce the individual gold, silver and bronze winners and Grand Effie campaign at the 41st annual Effie Gala on June 3 here.
Omnicom’s DDB led the field with 11 Effies, followed by Omnicom’s BBDO and Publicis Groupe’s Burnett with six prizes apiece. Publicis’ Starcom MediaVest Group served as the media partner with 17 winners while Omnicom’s OMD backed 13 Effie-winning campaigns.
Independent shops scored 20 Effies overall.
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