Omnicom DAS Launches Global Healthcare Shop

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BOSTON Omnicom’s Diversified Agency Services group said it has launched TogoRun, a global communications practice focused on healthcare.

TogoRun is essentially a rebranding and expansion of CPR Worldwide, a healthcare boutique agency already in the DAS portfolio.

Longtime CPR exec Kathy Hyett (pictured) becomes president of TogoRun, while CPR svp, senior partner Lauren Letellier has been named New York managing director. Jennifer Wilson, formerly of Athena Medical PR and Roche, will serve as managing director of operations in London.

“Our fundamental operating philosophy is to provide faster, nimbler services with an emphasis on creativity and impeccable delivery,” said Hyett.

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