Omnicom Buys EVB

NEW YORK Omnicom Group today said it has acquired a majority stake in EVB, a 6-year-old Web shop that does work for Adidas and Kellogg, among others.

In San Francisco-based EVB, Omnicom adds a 50-plus person creative shop well versed in creating Flash-driven brand sites. The agency’s biggest clients are Wrigley and Leapfrog. The shop won two gold Cyber Lions at last month’s Cannes International Advertising Festival.

Terms of the deal were not disclosed.

EVB CEO and founder Daniel Stein and executive creative director Jason Zada will continue to lead the agency. It will operate independently as part of Omnicom’s Diversified Agency Services group, unaligned with any of Omnicom’s networks.

“That will give us independence to work with anybody,” said Stein.

EVB recently launched an Adidas site for Kevin Garnett’s new sneaker. That site mixes original footage and 3-D imagery of the National Basketball Association star. It also worked with Crispin Porter + Bogusky on Burger King Web sites.

As part of Omnicom, EVB will be able to expand its offering to clients by tapping into its global media capabilty and diverse array of offline agencies, said Stein. “We’re building our agency around this idea that the big idea can come from anywhere,” he said. “The big idea can be a Web site.

Stein said EVB was approached by all of the major holding companies in the past year, but it chose Omnicom because “we were impressed with their vision for the space.”

EVB joins Omnicom’s roster of interactive agencies, which includes Organic, Agency.com, Atmosphere BBDO and Tribal DDB.

“At Omnicom, we recognize that the Internet is a vital and quickly growing component of the marketing mix, and we consider EVB a pioneer in online advertising, creating some of the most engaging brand experiences on the Web today,” Omnicom CEO John Wren said in a statement.