Omnicom Builds New Digital Network

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NEW YORK Omnicom Group is building a new digital creative network called Redurban, according to sources.

The holding company is forming the network around Amsterdam, the Netherlands-based digital creative agency Redurban, which it purchased in the first quarter. At present, it is adding Dallas Web agency Virion and opening offices in London and New York.

The expanded Redurban operation is launching with about 200 employees. It claims several Dutch clients, including the national lottery, and Virion accounts such as Arby’s, the U.S.



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