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NEW YORK An entertainment unit created by Omnicom Media Group in January and led by Robert Riesenberg has been named Full Circle Entertainment, the company said.
In turn, Riesenberg tapped Tracy Dorsey as managing director of creative affairs at the New York company.
Full Circle develops creative content with an eye toward integrating advertisers’ messages in it.
Dorsey joins from Interpublic Group’s Magna Global Entertainment, where she had worked with Riesenberg on the creation of NBC’s The Restaurant and House Rules.
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