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Zimmerman’s work for the Bob’s Stores discount clothing and footwear chain will attempt to drive consumers into the aisles—fast.
The Omnicom Group agency in Fort Lauderdale, Fla., today added the client’s creative and media chores sans formal review. The chain previously worked with ad shops such as Doner and Mullen.
Bob’s is based in Connecticut and operates 35 stores, mainly in the Northeast.
Media spending was not disclosed, but the chain typically backs promotional efforts with $3-5 million annually, per Nielsen.
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