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Omni Automotive has landed its first Texas client by winning a $7 million account representing 17 Toyota dealers in the Houston area.
Omni, a division of Birmingham, Ala.-based Intermark Group, competed for theHouston Power Team Toyota Dealer Association’s business against incumbent First Impressions Marketing and Advertising of Oklahoma City.
The incumbent agency had held the account for more than six years.
The winning shop succeeded in its pitch by presenting a marketing approach that emphasized trucks and sports utility vehicles, according to Omni marketing directorBill Marefka.
“Toyota is a leader in cars, and they wanted to push full tilt into a truck and SUV focus,” Marefka said.
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