OMG Shakes Up Global Research Ops

NEW YORK Omnicom Media Group has shaken up the management of its global research and analytics operation. The company confirmed a reorganization of those global teams, which now report to OMG global account management president Kate Stephenson.

OMG also confirmed that Mike Hess, worldwide director of research and insight at ad shop OMD, had resigned to take a new post at another agency. He will not be replaced.

Reached this morning, Hess confirmed that he would move to another shop effective next week, but declined to provide further details because plans had not yet been finalized.

“Research and analytics is a crucial component to staying ahead of consumer trends and behaviors,” said Daryl Simm, chairman and CEO of OMG. “We have made a significant investment in building this capability, including the development of a strong business intelligence team. The team’s collective experience and expertise will give us a tremendous advantage in helping our clients achieve tangible business results.”

Under OMG’s new structure, a global research and analytics leadership team has been formed, tasked with managing global research. This covers consumer insights and analytics strategy across all regions where OMG shops operate, including North America, Asia-Pacific, Europe, Africa, the Middle East and Latin America.

Responsible for overseeing the strategy and execution of research and analytics initiatives across the global network, the team will be led by Joe Masucci, director, U.S. business intelligence; Mike Atkin, director, U.S. research and analytics; Jo Rigby, director, research and analytics, EMEA; Angelica Aya, director, research and analytics, Latin America; and Guy Hearn, director, research and analytics, Asia-Pacific. Hearn recently joined OMG from global market research firm TNS, where he was director of client service and insights for Singapore and Hong Kong.