OMG, Can P&G Literally Trademark LOL? WTF!

Actually, yes. And it's NBD

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TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM.

OK, that was confusing AF … so let’s step back a minute. As AdAge first reported earlier this week, the world’s largest advertiser recently filed several applications with the USPTO regarding “WTF,” “LOL,” “FML” and “NBD.”

WTH is P&G trying to do here? The company wants to use these phrases, commonly known as SMS (short messaging services) language or textspeak, “in commerce on or in connection with” several as-yet-unnamed products.

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