OMD Scores $50 Mil. J&J China Account

NEW YORK OMD has been awarded Johnson & Johnson’s media buying and planning account for China after a review, sources said. Estimated spending is $50 million.

Interpublic Group’s Universal McCann, the incumbent on the account, defended; Publicis Groupe’s ZenithOptimedia was the other contender, sources said. OMD is a unit of Omnicom Group.

Client officials could not be reached for comment, and it is unclear if the marketer is reviewing other territories. Agency executives either declined comment or could not be reached.

Universal McCann handles the company’s media chores in the U.S., where the client spends approximately $1.3 billion annually on ads, according to Nielsen Monitor-Plus.

J&J has, however, been examining its advertising practices of late. For example, the company last year bypassed its roster of creative agencies when it selected ideas from Time Warner for use in its corporate image campaign. At the time, Brian Perkins, J&J’s vp of corporate affairs, said agencies must “explore new forms of connection and collaboration” or risk being left behind.