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NEW YORK OMD has been awarded Johnson & Johnson’s media buying and planning account for China after a review, sources said. Estimated spending is $50 million.
Interpublic Group’s Universal McCann, the incumbent on the account, defended; Publicis Groupe’s ZenithOptimedia was the other contender, sources said. OMD is a unit of Omnicom Group.
Client officials could not be reached for comment, and it is unclear if the marketer is reviewing other territories. Agency executives either declined comment or could not be reached.
Universal
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