OMD Mulls Pepsi Media Operation

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LOS ANGELES–Omnicom media network OMD and client PepsiCo are discussing how best to integrate estimated $150-200 million in additional media billings following the client’s consolidation of all of its advertising at Omnicom Group, sources said.

OMD and sister shop BBDO already handle the $400 million flagship Pepsi soft drink account, but last month the client reassigned brands formerly handled by FCB, now a part of Coke holding company IPG, to Omnicom.

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