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NEW YORK– Eli Lilly & Co. has chosen Omnicom Group’s OMD for its media buying aassignment that sources said could amount to over $80 million and is working on finalizing the negotiations, sources said.
Media planning will remain with the various creative agencies, including Publicis and some smaller shops, that work for Lilly, a representative for the drug maker said.
The Indianapolis-based maker of Prozac spent over $82 million on media in 2001, according to CMR. In 2000, the pharmaceutical giant spent $67 million.
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