Omaha DM Shop Names President, CEO

DALLAS World Marketing, a wholly owned subsidiary of Omaha World-Herald Company, has named Mac Rodgers president and CEO.

World Marketing is a direct marketing company whose headquarters are in Omaha, Neb., but whose largest office is in Dallas.

Rodgers will report to John Gottschalk, chairman and chief executive officer of Omaha World-Herald Co. He replaces Lew Trowbridge, who left the company at the end of 2005. Trowbridge will remain on the World Marketing board, the company said.

Rodgers, a 22-year veteran of direct marketing, was previously chief operating officer for Vente, an interactive marketing company in Omaha. Before joining Vente, he was president of list and manufacturing services for Experian Marketing Solutions.

“We have assembled assets that can help us to achieve strong revenue and earnings growth in the future,” said Gottschalk. “I believe Mac’s experience in direct marketing makes him the right leader for World Marketing.”