O&M Triad: You, Doctors, HMO

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The partnership among physician, patient and healthcare provider is the focus of a $10 million advertising campaign for PacifiCare Health Systems.
The campaign, which encompasses broadcast, print and outdoor media, is the first from Ogilvy & Mather here since winning the account earlier this year. Western International Media is responsible for media buying.
The campaign is running in PacifiCare’s 12-state region.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in