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CHICAGO – The relationship between Eagle Food Stores and Ogilvy & Mather/Chicago has dried up after a nine-year stint.
Ogilvy & Mather head Tom Hall said on Friday that Eagle has been turning more toward newspaper inserts, which have historically been done in-house. Ogilvy had handled broadcast buying and creative projects since 1984. The account billed only $3-4 million at its peak.
‘It was a situation where most of their advertising has been done in newspapers,’ Hall said.
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