O&M, Eagle Food Relationship Ends After Nine Years

CHICAGO – The relationship between Eagle Food Stores and Ogilvy & Mather/Chicago has dried up after a nine-year stint.
Ogilvy & Mather head Tom Hall said on Friday that Eagle has been turning more toward newspaper inserts, which have historically been done in-house. Ogilvy had handled broadcast buying and creative projects since 1984. The account billed only $3-4 million at its peak.
‘It was a situation where most of their advertising has been done in newspapers,’ Hall said. ‘We’ve been doing less and less as the budget has dried up.’
Eagle apparently isn’t looking for another agency in the time being, and has decided to keep most of its business in the weekly circulars.
Meanwhile, talks have apparently broken down between O&M and Earle Palmer Brown president of advertising Tim Elliott. The agency had been courting Elliott, a former O&M executive, for the open general manager’s post.
Hall said he is talking to three other prospects, but isn’t close to naming one yet.
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