O&M Breaks National Tire Ads

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By Trevor Jensen





CHICAGO–Sears Roebuck & Co. is backing its new National Tire





& Battery store chain with a full campaign from Ogilvy & Mather here that uses the tagline ‘We’re everything you want, nothing like you’d expect.’





The NTB chain was formed with the consolidation of 275 National Tire Warehouse and Tire America stores, a process that began in March.

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