Olympus Weighs 3 Finalists

Olympus is considering three finalists for its estimated $15 million advertising account.

According to Olympus advertising manager Deborah Klein,
in the running are Hampel/Stefanides, New York, The Martin Agency, Richmond, Va., and Mullen, Wenham, Mass.

Gotham, Margeotes/Fertitta + Partners, Merkley Newman Harty, TBWA\Chiat\Day, all New York, were semifinalists. Incumbent Kirshenbaum Bond & Partners, New York, is not defending.

A decision is expected in mid-May.

Consultancy Richard Roth Associates, Chappaqua, N.Y., is overseeing the search.

The account encompasses corporate image and camera advertising. Ads for digital imaging systems are handled by X.Com in Santa Ana, Calif.