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NEW YORK Publicis Groupe’s Saatchi & Saatchi has landed creative duties on the International Olympic Committee’s global ad account, beating three other agencies in the final round of a review, the client confirmed.
The other finalists were the incumbent, Omnicom’s TBWA Worldwide in New York, WPP Group’s Rainey Kelly Campbell Roalfe/Y&R in London and independent Siltanen/Keehn in El Segundo, Calif. TBWA had handled the account since 1999.
Another contender, Publicis’ Leo Burnett, withdrew before final presentations. The pitches took place last month in New York.
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