Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games
P&G and Visa will evolve their strategies with the postponement
Visa is one of many Olympic sponsors that is postponing its plans until next year.
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Key insights:
- Brands will now have to rethink their marketing plans due to the postponement, as some creative could become outdated.
- Ultimately, viewers may see post-pandemic marketing that is more global in nature and focuses on overcoming adversity.
When it comes to major marketing events, it doesn’t get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers.
