Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games

P&G and Visa will evolve their strategies with the postponement

image of Olympic diver into pool with Visa logo
Visa is one of many Olympic sponsors that is postponing its plans until next year. Getty Images

Key insights:

When it comes to major marketing events, it doesn’t get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.