Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'

Katie Ledecky crushes her own world record

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Here's what marketers need to know about the last 24 hours of the Olympics:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in