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ATLANTA Mullen shows how Sealy supports U.S. Olympians in a new television campaign set to launch later this month.
The Winston-Salem, N.C., shop said it has developed five spots for the Trinity, N.C., client, four of which focus on Sealy’s position as the official mattress supplier of the 2004 U.S. Olympic team. The four national 15-second Olympic-themed ads are set in training dorms and show athletes combining their respective sports with sleep.
“Synchronized Swimming” features two females asleep in twin beds, raising their arms and legs and turning over in unison.
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