Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Independent Olson said it has been selected to handle advertising chores by Fifth Third Bancorp following a review.
The client ranks among the nation’s top 15 banks by overall assets. It spent nearly $20 million in domestic measured media in 2006 and more than $15 million on ads so far this year, per Nielsen Monitor-Plus.
Olson of Minneapolis succeeds the Sunrise Agency in Cincinnati on the business. Contenders in the review were not disclosed.
Larry Magnesen, svp, CMO at Fifth Third, lauded Olson’s “breadth of strategic and creative thinking,” as well as the shop’s ability to execute campaigns on the national and creative level.
Olson
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in