Olmon Named CD at Grey L.A.

Continuing the efforts to shed its image as a somewhat stodgy agency mired in the traditional, Grey Worldwide’s Los Angeles office has lured Sheri Olmon away from TBWA\Chiat\Day and named her senior vice president and creative director.

“It is a very un-Greylike thing to do,” acknowledged Grey co-president and chief operating officer John Crosson, suggesting the agency historically has not hired away top talent from rival agencies. “Grey has always been seen as a traditional agency, but we are getting less traditional.”