Olevia HD Courts Confusion

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NEW YORK The word “beautiful” is so overused in advertising these days that it’s becoming meaningless. But here’s a spot for Olevia HD, the first national work for the product from Fishtank Brand Advertising in San Diego that has a legitimate claim to the term. It’s a beautifully shot spot that shows, well, beautiful people in action—and suggests beautiful color and clarity on a beautiful HDTV screen.

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