Oldsmobile Tunes In to Tom Joyner

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GM Division Targeting African Americans in Promo from E. Morris
CHICAGO–E. Morris Communications here uses a tie-in with Tom Joyner’s nationally syndicated radio show to promote Oldsmobile to an African American audience.
EMC’s work is its first major effort for the General Motors division since winning African American marketing duties on the brand about two years ago following a review.

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