DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected " /> Olds Holds No Shockers In Review <b>By David Kile</b><br clear="none"/><br clear="none"/>DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected
DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected " />
DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected " />

DETROIT – When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Olds Holds No Shockers In Review By David Kile

DETROIT - When Oldsmobile contacts advertising agencies to be finalists this week in its $140-million review, sources here said there should be no shockers. Expected

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The complexion of the review, expected to be decided next month, has changed dramatically since it began last September. After visiting more than a dozen agencies, the selection committee – made up of five Olds staffers and five Olds dealers – is said to have realized the need for an agency with the size and resources of Burnett.
While the review was undertaken for symbolic reasons and to appease dealers frustrated with years of Olds division mismanagement, it’s unusual for General Motors, which has historically dealt with agency disagreements by demanding changes in agency personnel.
Toward that end, Burnett is expected to...

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