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Alero Giveaway Program With Retailers Is Launched
DETROIT–General Motors’ Oldsmobile division today begins an Alero giveaway promotion with ABC that the automaker and network claim is the largest automotive sweepstakes ever conducted.
Confirming an earlier report [Adweek, Aug. 17], Olds announced details of its “Start Something Tuesdays on ABC Sweepstakes,” through which it will give away 170 of its new 1999 Alero sedans. The promotion ties the Alero to ABC’s Tuesday prime-time lineup, which includes two new sitcoms, “Sports Night” and “The Hughleys,” along with returning shows “Spin City” and “Home Improvement.”
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