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NEW YORK Jose Cuervo International will launch a national print advertising campaign for its 1800 Tequila brand next month.
Created by the Arnell Group of New York, the campaign’s “A little bit older, a whole lot bolder” tagline refers to the brand’s 200-year history.
“The ads for 1800 are really positioned to talk to consumers who are looking to trade up to a super-premium tequila, while adding style and quality to their experience,” Bevin Gove, head of public relations for Jose Cuervo, said.
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