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Terry Crews shouts his way through the product benefits of Old Spice’s 16-hour Odor Blocker body wash in this ad from Wieden + Kennedy. The camera zooms out as he makes his roaring introduction, “OOOOOOOOOOOOOld Spice…,” and zooms back for a super close look at his armpit, where he and a pal are reclining amidst the hair in lawn chairs. Old Spice does such a great job blocking body odor, his armpit has apparently become a great, fresh-smelling place to hang out.
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