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Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels.
Old Spice's resident pitchmen will battle for control of the show's desk in one final fight as their months-long rivalry campaign from Wieden + Kennedy.
A 60-second ad, "Truce," brings the campaign's narrative—Crews and Mustafa's contrasting personalities representing different Old Spice scents—to a close when it airs tonight during SportsCenter:
"After successfully launching the 'Make a Smellmitment' campaign, and stoking the fires of competition throughout the NFL season, we knew that a single spot premiere for our finale wouldn't be enough," said Kate DiCarlo, Old Spice spokeswoman.
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