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Specs
Who (L. to r.) creative director Sarah Williams, founder Julia Beardwood and managing partner Ryan Lynch
What Brand development shop
Where New York
In an age of digitally driven insights, Beardwood & Co. builds brands by sticking to traditional tried-and-true tactics—like conducting polls, research and ethnography. "For a brand to be successful, it needs to be designed for you to want to reach out and grab it," explained managing partner Ryan Lynch. That approach has paid off for clients like Westin Hotels, Honest Tea and Bath & Body Works.
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