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The holidays may be a child’s dream, but they’re super stressful for a lot of adults. Old Navy is trying to change that by injecting some “YAY” into your holiday with its latest wave of adorable holiday ads released under its cheery “Hi, Fashion,” platform.
“We launched the ‘Hi, Fashion’ creative platform back in the spring and we’ve been…seeing great customer response and engagement and really feeling like it hits on all of our brand tenants,” said Old Navy CMO Jamie Gersch, adding that the campaign is “bringing fun back as a fashion statement for Old Navy.”
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