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Old Navy, a brand known for its kitschy ads, will look to Crispin Porter + Bogusky to give its brand a boost. The apparel company, which is owned by the Gap, named the Miami-based agency today.
Old Navy made a name for itself not only by offering trendy, inexpensive clothes, but also through its head-scratching, pseudo-retro ads that featured everyone from Morgan Fairchild to Vogue editor Carrie Donovan to the Village People.
In Crispin it has an agency that is known for its off-kilter campaigns, be it the creepy Burger King ads or Jerry Seinfeld showering in his shoes on behalf of Microsoft Vista.
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