Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Patriotism will come in purple at Old Navy this July Fourth as the retailer marks its 25th anniversary with an anodyne nod to America’s ever-deepening political divisions.
The brand unveiled a line of purple T-shirts bearing American flags on Tuesday in what’s meant to be a symbol of unity between supporters of the country’s two major parties—i.e., red and blue mixing to make purple. With its logo shaded purple through the holiday, the company will sell a limited batch of 1,994 shirts—a nod to its 1994 birthday—in addition to opening a digital pop-up full of other purple items.
“One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in