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NEW YORK Old Navy said on Friday that it has narrowed its search for a general market creative agency to five semifinalists.
The contenders are: Interpublic Group’s Deutsch/LA in Marina del Rey, Calif.; WPP Group’s Berlin Cameron/Red Cell and J. Walter Thompson, both here; and Havas-owned Arnold in Boston and Euro RSCG MVBMS in New York.
The retailer, a unit of the Gap in San Francisco, launced an agency search last month. Consultancy Pile and Co.
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