Old Navy Awards PR to Burson-Marsteller

SAN FRANCISCO Burson-Marsteller defeated two other public relations firms in the final round of a review to win the estimated $1 million Old Navy account, the client said Wednesday.

The PR practice joins Deutsch/LA and The Vidal Partnership as the retail clothier’s primary marketing partners.

Burson-Marsteller competed against Manning Selvage & Lee and incumbent DeVries Public Relations, both of New York. The search was managed by Select Resources International of Santa Monica, Calif., and started with 15 agencies.

The account will be housed in the Brand Marketing Practice at Burson-Marsteller and serviced out of its New York and San Francisco offices.

“Old Navy is an iconic brand and one that we are proud and truly excited to represent,” said Linda Recupero, practice chair of brand marketing at Burson-Marsteller.

Old Navy’s parent company is San Francisco-based The Gap Inc.