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Hoping to expand its loyal core of baby boomers and play to a more youthful audience, Cotton Inc. will break a new TV campaign in September from Ogilvy & Mather.
“Our research showed younger consumers bought cotton, but their loyalty to the fiber was not as great as that of the boomers. We recognized a great branding opportunity with this next generation,” said J. Berrye Worsham, chief executive of Cotton Inc., the trade group representing the interests of U.S.
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