Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As all college hoops fans know, March Madness is almost upon us. Still, with 64 teams vying for the NCAA men’s basketball championship, the real challenge is keeping track of who’s left and who’s been sent home.
Not to worry. New ads from The Ballpark Advertising Agency touting ESPN’s online Tournament Challenge address the issue by spoofing a home-improvement show. Three new spots include a brawny man with a bad haircut and flannel shirt who demonstrates how to turn a big log into a bracket piece just big enough to hold the name of one of the competing teams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in