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Following its star-studded and intergalactic #MakeSpaceForWomen Super Bowl LIV spot, Procter & Gamble-owned skin-care brand Olay is continuing its mission to bring more women into STEM.
Olay’s latest campaign, #FaceTheSTEMGap, launched on Women’s Equality Day to announce the brand’s concrete efforts in closing the STEM gender gap by 2030. Today, women make up less than a quarter of professionals in the fields of science, technology, engineering and math.
“We received tremendous, positive feedback on our #MakeSpaceForWomen campaign, which is why we are excited to build on that momentum with our #FaceTheSTEMGap work,” Janelle Wichmann, Olay brand director, told Adweek.
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