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For its Super Bowl spot, Olay is going all in on celebrities.
The skincare brand, which is owned by Procter & Gamble, has a roster of five famous faces who will star in its Super Bowl 2020 ad: Taraji P. Henson, Katie Couric, Busy Philipps, Lilly Singh and Nicole Stott, a retired astronaut.
Many of the stars have a history of working with the brand. Singh was a part of Olay’s “Face Anything” campaign, which dropped in summer 2018 and was created by Badger & Winters, the same agency that’s handling the creative for Olay’s Super Bowl spot this year.
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