Olay Battles the STEM Gender Gap; The Secrets of Branded Pandemic Signage: Thursday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Olay’s New Campaign Uses Scientific Formulas to Explain the Gender Gap in STEM Skincare brand Olay has taken the next step in its quest to achieve equality for women with a campaign to bring balance to STEM fields. #FaceTheSTEMGap, which follows its #MakeSpaceForWomen Super Bowl LIV spot, was created with Saatchi & Saatchi New York and includes real women STEM leaders including Reshma Saujani of Girls Who Code, software engineer Erica Joy Baker, theoretical physicist Sabrina Gonzalez-Pasterski and the youngest astronaut-in-training, Alyssa Carson. Watch: Two spots highlight scientific facts about the STEM gender gap to showcase women scientists and to encourage more women—especially women of color—to enter STEM fields. Premium | How Signage Helps Brands Connect With Consumers and Keep Them Safe As more businesses and public spaces open, taking measures to create a safe environment for customers and employees is key—and signage and wayfinding elements are the keys to communicating those measures and processes. After all, shouting through a mask from six feet away gets old pretty fast. We talked to Levain Bakery, Walgreens and design experts about the best practices they’re using to guide the public amid the pandemic. Here are a couple of key takeaways: Designing a branded, eye-catching signage system will ensure that visitors clearly understand how to navigate retail locations and other public spaces safely.Nailing the right tone is vital. If you’re in a healthcare space like Walgreens, clarity and authority take precedence, but in a more lighthearted location like Levain, you can afford to inject some levity. Learn the secrets: Could signage encouraging healthy behaviors be a permanent fixture? The industry’s biggest players trust Adweek to deliver the stats and insights they need to stay on top. Level up with an Adweek Pro Subscription. Facebook Warns Publishers iOS 14 Fallout Could Impact Audience Network by 50% Facebook is warning advertisers that they could lose up to 50% of their ad revenue from the platform’s Audience Network—the social network’s ad network for app developers—with the rollout of Apple’s iOS 14, which will include the end of collecting iPhone identifiers (IDFA). The move effectively halts personalized in-app ads on iPhone after customers upgrade to the OS, which will happen as soon as next month. What that means: It’s just the latest impact the update will have on the ad industry. The Top-Performing Ad Sectors of Q2 2020 Data-driven consultant Matthew Scott Goldstein has shared his official thoughts on Q2 as a whole, including an exploration of the key findings from the quarter. Key factors include the forever-changed media landscape, the trials agencies are facing right now, the DTC boom, the potential sale of TikTok and the impending arrival of iOS 14. Here are a few key insights: Advertisers must remain flexible and prepare to pause or change campaigns on a dime.Streaming and CTV the only way to go in the TV space, and radio and print won’t be the same again after this.Twitter had a disappointing quarter, Snapchat had an excellent one, and the future of TikTok depends on its next moves (and owner). Discover more: Uncertainty persists in the market, but some key insights can be extrapolated from Q2’s numbers. More of Today’s Top News & Highlights CBS Fleshes Out Fall Schedule With Programming From CBS All Access, Pop and SpectrumNielsen Appoints New Audience Measurement Head to Tackle Convergent TVHow Jill Scott’s Authenticity Is Driving a Wellness Platform for Women of ColorWarnerMedia and Xandr Create Private Marketplace for Political AdvertisersHow Ad Fraudsters Are Thriving During the Covid-19 Crisis HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism with monsters straight from author H.P. Lovecraft’s stories. To promote it, HBO sent kits to 300 influencers and press containing Lovecraft Country-inspired accessories and goods from Black-owned businesses, plus a field guide to the businesses and a virtual screening of the first episode. More of the Latest The Pandemic Proved There Is No Brand Loyalty Beyond Obsessed SuperfansThe NBA and WNBA Become the Latest Brands to Team Up With CloroxLowe’s Is Bringing New York Fashion Week From Runways to HomesMeet the First 15 Creatives Accepted Into One School, a New Program Elevating Black Talent