OkCupid Is Trying to Make ‘VILF’ Happen Ahead of the Election

Dating app is hoping the slang celebrating the sexiness of voting will catch on

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You may be familiar with the term MILF and its counterpart, DILF. But what does it mean to be a VILF? If you don’t know, it’s Voter I’d Like to … well, we’ll let you finish the rest. It’s a term OkCupid is trying to add to our collective vocabulary to show that voting can be sexy.

Its latest campaign amplifies the dating app’s recently launched 2020 voter badge, which allows users to notify other singles of their status—voter status, that is.

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