OK Go's Latest Video Extravaganza Is About Changing the World—That and Morton Salt

Brand shakes it up for social good

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Aside from its catchy hooks, Chicago indie-rock band OK Go is known for pushing the visual envelope. In the now famous 2009 video for "Here it Goes Again," the four-man group choreographed an elaborate dance routine on a cluster of treadmills. Earlier this year, the band took a high-altitude parabolic-arc flight to shoot the video for "Upside Down & Inside Out"—in zero gravity.

Today, the band is debuting its latest example of video derring-do, and it contains two more surprises: Though the song, "The One Moment," takes three minutes and 42 seconds to listen to, the video lasts all of 4.2



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