OK Go’s Latest Video Extravaganza Is About Changing the World—That and Morton Salt

Brand shakes it up for social good

Aside from its catchy hooks, Chicago indie-rock band OK Go is known for pushing the visual envelope. In the now famous 2009 video for "Here it Goes Again," the four-man group choreographed an elaborate dance routine on a cluster of treadmills. Earlier this year, the band took a high-altitude parabolic-arc flight to shoot the video for "Upside Down & Inside Out"—in zero gravity.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.