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The National Oilheat Research Alliance, a coalition of 8,000 oil-heat distributors, has narrowed its agency search to three shops.
Those that have advanced are Fallon in New York, Bozell in Chicago and Ad works in Washington. The creative and media ac count is estimated at $10 million-plus.
The Arlington, Va.-based client, which was formed in January, is looking for a shop to tout the benefits of oil heat to residents of urban areas such as New York, Boston, Seattle and Milwaukee.
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