Oil Concern Taps Euro RSCG

NEW YORK ExxonMobil has awarded its corporate advertising account to Euro RSCG after a review, the client confirmed today. Estimated billings are $30-40 million.

The Havas-owned shop will handle the work out of its lead office here.

The other finalists were Interpublic Group’s McCann Erickson in New York, sibling TM Advertising in Irving, Texas, and Publicis Groupe’s Leo Burnett in Chicago. Final presentations took place in January. (TM was the incumbent.)

IPG’s Foote Cone & Belding and client roster shop DDB in New York, a unit of Omnicom Group, were cut following an earlier round that finished in December.

Consultancy AAR Partners in New York managed the review.

“ExxonMobil is an extraordinary company, and we are very excited about the opportunity to work with them,” said Ron Berger, CEO of Euro RSCG’s New York and San Francisco offices.

Sources said the client has a policy of reviewing all of its contracts every three years, and that the process was overdue.