Ohio Begins Anti-Tobacco Effort

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Northlich’s first work for Ohio’s anti-tobacco effort will pick up spots adapted from previous campaigns used by the Centers for Disease Control and Prevention.

Two 30-second TV ads that break today target pregnant women and adults. The CDC provides each state with a pool of spots developed by numerous agencies for other states’ anti-tobacco efforts.

A new creative campaign from the Cincinnati shop, currently in production, is slated to break at the end of February and targets 11-15- year-olds, said Susan Jagers, interim assistant director for the Tobacco Use Prevention and Control Foundation, which administers the state’s program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in