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Northlich’s first work for Ohio’s anti-tobacco effort will pick up spots adapted from previous campaigns used by the Centers for Disease Control and Prevention.
Two 30-second TV ads that break today target pregnant women and adults. The CDC provides each state with a pool of spots developed by numerous agencies for other states’ anti-tobacco efforts.
A new creative campaign from the Cincinnati shop, currently in production, is slated to break at the end of February and targets 11-15- year-olds, said Susan Jagers, interim assistant director for the Tobacco Use Prevention and Control Foundation, which administers the state’s program.
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